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Date Published: Tuesday, April 5, 2022
Date Updated: Monday, July 18, 2022

WMCHealth Appoints Pair to Senior Leadership Positions

Matilde Roman Joins as Senior Vice President, Chief Equity, Inclusion and Diversity Officer; John Brand Now Senior Vice President, Marketing and Communications

news item

VALHALLA, N.Y. (April 5, 2022) – The Westchester Medical Center Health Network (WMCHealth), has appointed Matilde Roman as Senior Vice President, Chief Equity, Inclusion and Diversity Officer and John Brand as Senior Vice President for Marketing and Communications.

Matilde Roman, newly appointed WMCHealth Senior Vice President, Chief Equity Inclusion and Diversity Officer
Matilde Roman

Roman brings extensive public policy, legislative and leadership experience to her new position at WMCHealth. The Network's mission is to provide the highest quality care for all and in her new role, Roman will develop strategic plans that ensure "patient-first" service alignment across all Network hospitals, skilled nursing facilities and provider practices with a goal of further increasing WMCHealth's capacity to meet the needs of the Network's diverse patient and caregiver population. Within the Network itself, Roman will champion a work culture that encourages individual expression and idea-sharing in order to provide the best care to patients.

A graduate of New York Law School, Roman has devoted her career to developing policies and programs that support underserved communities that both improve meaningful access to important services and drive positive social change at an institutional, structural and individual level.

John Brand, newly appointed Senior Vice President, Marketing and Communications
John Brand

Prior to joining WMCHealth, Roman was employed by NYC Health + Hospitals as Chief Diversity and Inclusion Officer. Roman also served as Deputy Commissioner and General Counsel to the New York City Mayor's Office of Immigrant Affairs.

Brand joins WMCHealth after a successful stint in Philadelphia at Jefferson University/Jefferson Health, where he was Vice President and Chief Communications Officer.  There, Brand led communication to an internal workforce of more than 40,000 as well as a community of millions in one of the nation's largest metropolitan areas. He arrives at WMCHealth with more than two decades of experience developing multifaceted healthcare marketing plans that include tactics for workforce engagement, press interaction, social media and web strategies as well as customer relations management.

Earlier in his career, Brand was a journalist before moving into healthcare marketing with ascending roles at Newton (NJ) Memorial Hospital, St. Luke's Cornwall Hospital in New York, Barnabas Health in New Jersey, and St. Luke's University Health Network in Pennsylvania, where he was Senior Director for Marketing and Public Relations.

About Westchester Medical Center Health Network
The Westchester Medical Center Health Network (WMCHealth) is a 1,700-bed healthcare system headquartered in Valhalla, New York, with 10 hospitals on eight campuses spanning 6,200 square miles of the Hudson Valley. WMCHealth employs more than 12,000 people and has nearly 3,000 attending physicians. The Network has Level 1, Level 2 and Pediatric Trauma Centers, the region's only acute care children's hospital, an academic medical center, several community hospitals, dozens of specialized institutes and centers, skilled nursing, assisted living facilities, homecare services and one of the largest mental health systems in New York State. Today, WMCHealth is the pre-eminent provider of integrated healthcare in the Hudson Valley. For more information about WMCHealth, visit WMCHealth.org.


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